“ i “ is the evolution of the logo and the prefix of ICEQUER. It represents our brand spirit " intelligence".
The Brand-ICEQUER is combined by two words-" ICE and Conquer" . It means when people wear ICEQUER walking on the snow or ice, they can conquer the danger causing from snow or ice.
You also can see our mascot-ICE in our new package.
We want to tell our users that ICEQUER can provide an excellent traction like the power of the Lion can hold the target tighly.